Abstract
Scholarly discussions on institutional development could be divided into two categories; “Blue Ocean Strategy” and “Red Zone Strategy” approaches. Blue Ocean Strategy characterized by creating new innovation and market without locating institution to compete with other institution. Meanwhile, Red Zone Strategy emphasizes on initiating a different innovation in order to contest in the marketplace. This article examines the transformation of IAIN Tulungagung from STAIN to IAIN in 2013. This article employs qualitative approach and demonstrates that IAIN Tulungagung has created a creative innovation such as initiating Edu-fair event to attract new students, bulding a new brand, establishing the advance program to promote its institution, and developing the human capital. This strategy indicates that IAIN Tulungagung applies Blue Ocean Strategy in developing its institution such as Decrease-Delete-Create-Increase becomes Passive-Save-Create-Increase.
Highlights
Islamic Universities under the Ministry of ReligiousAffairs administration in Indonesia are recognized equal with other universities under the Ministry of Higher Education
Scholarly discussions on institutional development could be divided into two categories; “Blue Ocean Strategy” and “Red Zone Strategy” approaches
Blue Ocean Strategy is characterised by creating new innovation and market without locating institution to compete with other institution
Summary
Affairs administration in Indonesia are recognized equal with other universities under the Ministry of Higher Education. The standardized elements of strategic objectives of the Indonesian university colleges can be seen from three points as follows: first, the national standards for Higher Education; the graduate of competencies, the quality of learning, the learning process, the assessment of learning, the lecturers, the learning facilities and the infrastructures, the management of learning and financing of learning. The process of management strategy includes the following steps: first, identifying the resources, namely learning the advantages and disadvantages compared to the competitors; second, establishing the capabilities; third, determining the potential resources and the capability of the organization; fourth, finding the interesting industry; fifth, choosing the best strategy of the corporation by utilizing the external opportunity resource and capability.. Chan Kim & Renée Mauborgne, Blue Ocean Strategy: Menciptakan Ruang Pasar Tanpa Pesaing dan Menjadikan Persaingan Tidak Lagi Relevan (Jakarta: Noura Books, 2016), p. 20
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