Abstract
The institutional development can be done by any strategies, one of them are creating new innovation called as blue ocean strategy. Blue ocean strategy is theway to develops the institution without had to quarrel in the strict zone with another institution. Its different with red zone strategy determining the birth of new market space or different innovation has been owned. So, this strategy is more emphasize how the institutions have not to conquer the competition using the vis a vis to the rival. The study of this article is about using Blue ocean strategy at public relation in developing the institution since the beginning the statuses change of STAIN Tulungagung to IAIN Tulungagung, 2013. This paper approaches qualitative research which is focused on the strategy of developing IAIN Tulungagung institution through the new innovation: creating of the value innovation, recruiting new students intensively established the out of box edu-fair event, branding, establishing the advance program and promoting the institution, developing the human capital. All of those new innovations are blue ocean strategy has been done by IAIN Tulungagung according to different four steps of work scheme profits such as Decrease-Delete-Create-Increase becomes Passive-Save-Create-Increase.
Highlights
Islamic Universities under the Ministry of ReligiousAffairs administration in Indonesia are recognized equal with other universities under the Ministry of Higher Education
Scholarly discussions on institutional development could be divided into two categories; “Blue Ocean Strategy” and “Red Zone Strategy” approaches
Blue Ocean Strategy is characterised by creating new innovation and market without locating institution to compete with other institution
Summary
Affairs administration in Indonesia are recognized equal with other universities under the Ministry of Higher Education. The standardized elements of strategic objectives of the Indonesian university colleges can be seen from three points as follows: first, the national standards for Higher Education; the graduate of competencies, the quality of learning, the learning process, the assessment of learning, the lecturers, the learning facilities and the infrastructures, the management of learning and financing of learning. The process of management strategy includes the following steps: first, identifying the resources, namely learning the advantages and disadvantages compared to the competitors; second, establishing the capabilities; third, determining the potential resources and the capability of the organization; fourth, finding the interesting industry; fifth, choosing the best strategy of the corporation by utilizing the external opportunity resource and capability.. Chan Kim & Renée Mauborgne, Blue Ocean Strategy: Menciptakan Ruang Pasar Tanpa Pesaing dan Menjadikan Persaingan Tidak Lagi Relevan (Jakarta: Noura Books, 2016), p. 20
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
