Institutional behavior mechanism: Exploring the impacts of macro-environmental stimuli on continued digital payment adoption behavior

Abstract

Though we acknowledge the established knowledge structure of digital payment adoption, the current literature still falls short in capturing the underlying motives and mechanisms driving digital payment adoption across all scenarios. To address this gap, we employed a comprehensive moderated mediation approach, arguing that an institutional behavior mechanism may account for the impact of both macro-environmental stimuli, namely digital economy ecosystem advancement and digital culture exposure, on continued digital payment adoption behavior. Moreover, we presume these impacts might strengthen as individuals' digital technology familiarity increases. We engaged 1144 active digital payment users from Taiwan to estimate the model and analyze the data using PLS-SEM. The findings revealed that the two macro-environmental stimuli significantly enhance continued digital payment adoption behavior. Subsequently, we demystified the crucial role of individuals’ perceived institutionalization of digital payment usage in amplifying these stimuli on continued digital payment adoption behavior. However, these stimuli weaken as their familiarity with digital technologies increases.