Abstract
With the change in Internet technologies we have observed profusion of information flow in the modern society. With the essence of social media networking, an innovative approach has been observed while sharing messages either on public or on private platform amongst its user. Nowadays WhatsApp messenger is a proprietary cross-platform instant messaging client for smart phones that operates under a subscription business model. However the users of WhatsApp are very much concerned with the features and its uses along with its privacy policy while using it. Paper sets out to study the topological characteristics of WhatsApp, its power as an innovative medium of information sharing and social convergence along with several other positive as well as negative dimensions of its usage. Data associated with this paper was collected from the users of this App in the form of questionnaire and on the basis of observed figures; we have inspected the feature and characteristics in association of WhatsApp and its usage.
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