Abstract

The functioning of a higher educational institution is determined primarily by the possibilities of its development and the accumulation of resources to ensure the continuity of the educational and scientific process. Considering the university itself as a learning environment, then the factor of readiness to expand the scope of activity and, accordingly, the procedure for forming a development strategy for the future becomes an important element. Currently, the effectiveness of the stages that assumed the expansion of its activities by opening branches has shown its inefficiency. The relevance of the study is conditioned by the possibilities of forming an international framework for the development of universities. The aim of the study was to identify all the factors that influence the quality of higher education. The novelty of the study is conditioned by the fact that the possibility of development for the university lies not only in the establishment of directed activities. International cooperation puts forward requirements for the construction of a new social and cultural environment, which is called the macro environment. The authors show that the possibility for the establishment of a macro-environment is achieved primarily by using tools for modelling the innovation environment in a university on a technological basis. In the course of a comparative analysis of the development of universities, the advantages and disadvantages of rating evaluation of universities were considered and the methods and results of leading rating agencies were analysed. It was found that ratings are an effective tool for managing the education system, a means of improving the competitiveness and quality of education, on the one hand, and an important source of information about the university for applicants. Attracting as many applicants as possible is the basis for achieving the strategic goal of any higher education institution. The practical significance of the study is conditioned by the structural basis for improving the innovation environment at the university. The basis for the participation of all students in the establishment of an innovative environment is shown. Each of the participants in the educational process can contribute to greater recognition of the importance of the university in the world.

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