INNOVATIVE TECHNOLOGICAL TOOLS FOR TEACHING SITUATED ENTREPRENEURSHIP: A CASE STUDY IN A HIGHER EDUCATION

Abstract

Purpose: To present, through a case study, two technological tools for the playful-business teaching of entrepreneurship, one called the digital channel "cvivo.digital," and another of a curricular type called "Didactic Contents for Entrepreneurship." Theoretical Framework: The Communication Revolution poses a challenge to one of the oldest and most persistent problems in the world, and technological tools represent determining factors in entrepreneurship processes (González et al., 2020). Design/Methodology/Approach: As a methodological strategy, the phases of conceiving, designing, implementing, and operating (CDIO) were implemented. Although originally a teaching strategy in engineering, it is also applicable to research processes in other fields of knowledge. The stated stages were accompanied by documentary reviews, exercises of participant observation, and pilot testing, leading to the materialization of the technological tools. Findings: The results highlighted the joint management and circulation of knowledge (students-teachers), functionality, usability, and portability of technological tools according to the real context of students and the current and growing challenges of entrepreneurship in Colombia. Research, Practical & Social Implications: The article shows a path to promote and strengthen entrepreneurship in higher education by offering the pillars that can contribute to this important task for society. Originality/Value: The results reflect an innovative way of addressing formative needs and promoting innovation, inviting reflection and experimentation with these forms of university work in various contexts.