Bruneian youth's intentions to study entrepreneurship in higher education: an exploratory study

Abstract

One of the main aims of this study was to assess how direct factors and indirect factors of the theory of planned behaviour (TPB) can be applied to predict Bruneian youths' intentions to study entrepreneurship in higher education. The study also sought to ascertain the entrepreneurial orientation of the youths in Brunei Darussalam. Collected data from a survey questionnaire was statistically analysed using structural equation modelling (SEM). The results of the SEM tests chiefly show that Bruneian youths' intentions to study entrepreneurship in higher education are influenced by the direct factors, which are, their attitudes, the subjective norms and their perceived behavioural control. Other factors not investigated in the study may be influencing youths' intentions as well. The results also show the valid and reliable indicators those measure: 1) youth's attitudes towards studying entrepreneurship in higher education; 2) subjective norms; 3) control factors.