Abstract
Strategic management of Enterprise is a comprehensive course, the teaching process integrated financial management, marketing human resources management and etc. Most of the enterprises will adopt diversified management as their strategic target to make profits by the impact of globalization. How to make students participate in learning process ,then use the management methods in real business management situation, try to identify four steps in strategic management by practicing in the enterprises, establish a strategic partnership platform for teachers-enterprises-students, make a effectively improvement though learning and teaching for all of the three in the end.
Highlights
Significance of The Project Research2.1 Enhance the operability and practicality of the course and reflect the comprehensiveness of strategic management
2.1 Enhance the operability and practicality of the course and reflect the comprehensiveness of strategic management.In the process of teaching, we can learn from the management mode of enterprises, imitate the training mode of establishing apprenticeship system in enterprises, make students have the dual identities of “students” in school and “apprentices” in enterprises, and truly realize the school enterprise education mode of “Application in learning” and “learning in application”
In the process of classroom teaching, how to integrate the scattered knowledge to solve the complex strategic management problems, how to solve the common teaching problems of the combination of theory and practice, and how to mobilize students’ enthusiasm for learning, and how to cultivate hands-on ability and practical ability are the difficulties of the course teaching
Summary
2.1 Enhance the operability and practicality of the course and reflect the comprehensiveness of strategic management. To guide students to really contact the business operation status of the enterprise, follow-up the investigation, and generate the research report, which can make up for the shortcomings of simple case teaching, and cultivate students’ team spirit and practical ability, as well as their communication and expression ability. One of the objectives of the course is “to cultivate students’ ability of strategic thinking, systematic thinking, innovative thinking and management thinking as well as the ability to explain and analyze practical problems of business operation and management by using the theory of business strategic management”. In our survey of students, what students reflect more is the lack of teaching practice
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