Abstract
As the world's second-largest economy, China plays an important role in the development of world trade. With nearly one-fifth of the world's population, China's market has huge trade potential for each country. In the process of expanding exports and investment to China, many countries face a lot of trade barriers due to China's large market span, complex structure, and different consumer preferences, so exploring China’s market has become a difficult research topic for many economists and entrepreneurs. It is also a complicated strategy for different companies choose different cities and regions when entering China’s market or expanding their market share in China. The research subject of this paper is exploring the potential of China’s market, and the research object is three dimensions (geographical, economic, and import potential) analysis of market entry approaches in China. According to the depth, breadth and market potential of China’s market, this paper makes a comprehensive comparison of different methods to enter China’s market. The research results will help a company improve the efficiency of penetrating China’s market. In the conclusion part, this paper summarizes new scientific methods and steps for international companies to explore the potential of China’s market.
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