Innovative solutions for future tourism development in Sri Lanka (2013-2026)

Abstract

Purpose – This paper aims to present practical answers to the strategic question: “How might post-war Sri Lanka develop inbound tourism?” It attempts to capture the essence of contributions by 12 experts on aspects on tourism of Sri Lanka, for the Worldwide Hospitality and Tourism Themes (WHATT) issue on Sri Lanka in 2013. Design/methodology/approach – Having analyzed the key findings and recommendations made in eight preceding papers on the same theme issue, the author integrates innovative suggestions in order to provide a succinct response to the strategic question. Findings – While providing an overview of the key trends and challenges of tourism in post-war Sri Lanka, this paper proposes innovative solutions to those challenges. At the end of the paper 11 final concluding suggestions which have incorporated 71 suggestions from other sections of this paper are made to all policy makers and stakeholders of tourism industry of Sri Lanka. Based on relevant discussions, conclusions, suggested innovative solutions and assumptions, the paper provides a helicopter view of the potential for future tourism development in Sri Lanka up to the year 2026. Originality/value – This paper provides fresh perspectives on many relevant issues by analyzing inputs, viewpoints, comments, and suggestions from subject experts. These inputs make this paper valuable to the readers. Industry professionals, consultants, researchers, academics and students with interests in tourism in Sri Lanka or similar tourism destinations around the world would benefit from this paper.