Abstract
In the context of a globalized economy, the rapid development of cross-border e-commerce offers businesses unprecedented opportunities for market expansion. However, this expansion process requires enterprises to effectively promote their products and services to attract international buyers and build enough trust to ensure the security and reliability of transactions. As one of the world's largest B2B e-commerce platforms, Alibaba has successfully addressed these challenges through its unique business model and strategy, facilitating global trade. Through a case study, this paper examines the implementation details of Alibaba International's innovation and promotion activities, including search engine optimization, customized services, ecosystem building, implementation of a digital showroom, and the safeguards it implemented to build trust between buyers and sellers. It explains how Alibaba has made itself the world's largest B2B cross-border e-commerce platform and contributed to the digital transformation of global trade.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Advances in Economics, Management and Political Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
