Innovative Management: Expert Estimation Methods In Identifying And Evaluating Breakthrough Innovative Ideas

Abstract

The study is aimed at identifying the applicability of expert assessment methods to the process of generating and selecting ideas in radical innovative activity. This activity is connected with a high degree of uncertainty and necessity to develop extraordinary ideas and solutions for implementation of radical innovative projects. As a rule, in contrast to supporting innovations, implementation of radical innovations is associated with the organization and going of the project team above its core competencies. In other words, they have to act in a hardly-investigated direction. In such conditions, the role of analytical methods, based on the availability of a sufficient amount of accurate data in the field of marketing, production and logistics, is markedly reduced. The need to attract extensively experienced in innovation experts, who are able to reveal advantages or disadvantages of extraordinary ideas and proposals, based on intuition and through the application of creative efforts, to give an objective assessment of these ideas potential, come into sharp focus. It was found in the study that certain expert methods can have a beneficial effect on certain aspects of the ideas generation and selection for radical innovation. In particular, it has been established that the “court” method is effective in fulfilling potential of the fundamental ideas of radical innovations, and the “brainstorming” method is useful for developing extraordinary solutions of technical problems having arisen during implementation of innovative projects. The inefficiency of combining expert methods for formulating an initial problem is solved in radical innovative projects.