Innovative fundamentals of sports industry development in the new economy

Abstract

The purpose of the research. The purpose of the article is to investigate the problem aspects of the formation of innovative principles of the development of the sports industry in a new economy. Methodology. The theoretical and methodological basis of the study are scientific works of scientists in the field of development of the sports industry. In order to achieve the goal of the following methods of research: generalization and systematization - for the comprehensive characteristics of the analysis of the development of the sports industry in Ukraine; Systemic economic and statistical analysis - for substantiation of the directions of development of the sports industry in Ukraine and generalization and comparison (in the stage of generalization of theoretical provisions and formation of conclusions on this study). Results. The article considers the role of the sports industry in the formation of a new economy. The definition of human capital is considered and its components are determined. Human capital is a system of characteristics that determine a person's ability to work creatively in order to create goods, services, value added, ie the quality of labor of the individual, the total employee of the enterprise, firm, corporation, country, manifested in the process of expanded reproduction. The significance of the innovative approach to creating conditions for the development of the sports industry is determined. The development of a knowledge-based economy is a continuous process of investing in human capital and, consequently, the development of the human personalityOne of the main features of the new economy is its dematerialization. This means a change of emphasis from material goods to intangible (services). Material goods will be consumed, but their share will fall, which is due to changing consumer demand in a new era. The need to study the peculiarities of management of organizations of the sports industry in the conditions of a faster innovative development of physical education and scientific searches in the methodology and the theory of pedagogical management are determined.