Abstract
AbstractThe economy is not keeping pace with the increasing speed of technological evolution. The inadequacy of the current system of education is a possible reason for this. Evolution forces us to produce experts for tasks and businesses which do not yet exist, to teach them technologies which have not yet been devised. The best way to produce experts is to accentuate the learner’s best abilities and skills, assess the learner’s potential and develop it further. We badly need revolutionary methods to facilitate intelligent personalization of study processes and approaches to make innovative education content more attractive and motivational for the learner. Advanced information management services and platforms play a valuable role in education process development, enabling new generations of students and education-related content providers to create, share, search, combine and deliver reliable and competent information. Earlier learner involvement in study content co-creation or personalization processes might dramatically increase student motivation and speed up the study process. Like any other products or services, e-Learning services need marketing to attract customers and make them a valuable source. To achieve a vision of ubiquitous knowledge, the next generation of innovative education environments will apply the achievements of the Open Data initiative and move towards learner-driven society-oriented systems. Therefore, this paper touches on different aspects of co-creative innovative education environment and correspondent e-Learning marketing strategies.
Highlights
S INCE the early 2000s we have seen a trend towards the increasing speed of technological evolution
Today's rapidity of development and technological breakthroughs means a delay of just four to five years must be considered as a crucial one, and results may not correlate with the demands of the economy after that period: future workers will not meet the expectations of industry, business and society
Open Data is a promising initiative for use in innovative education environments, but it is still an initiative
Summary
S INCE the early 2000s we have seen a trend towards the increasing speed of technological evolution. Countries have had their own education system that is mainly oriented on its main industries, resources and capabilities Such a system is designed to produce and support experts with respect to the demands and needs of the country's own economy. The change is characterized by courage in adopting new technology solutions (serviceoriented computing, business intelligence, social media and networks, open linked data, etc.) to support business needs. It is time to utilize the power of open data and human resources to develop learner-oriented innovative environments for co-creation in the education domain. It brings a society orientation to the new generation of eLearning services that will allow learners to be part of the eEducation process through co-creation and personalization of innovative education content. The Crossroad on Demand service is presented as an example of a mashup-based supportive platform for co-creation and reuse of collaborative study content
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