Innovative Development of Regional Cultural Tourism Projects in Hainan

Abstract

With the rapid development of the world economy, the continuous progress of science and technology, and the gradual expansion of international cooperation and exchanges, the cultural tourism industry has become the most dynamic emerging industry and "sunrise industry" in the world today. Hainan is the southern gate of the motherland. Due to its unique natural endowment, the tourism industry has developed into a pillar industry. Especially after the "International Tourism Island" development strategy was put forward, the government fully realized that culture is the soul of tourism development. Therefore, in view of the low level of tourism development in Hainan Province, serious homogeneity, lack of cultural connotation and other issues, suggestions for the innovative development of Hainan regional cultural tourism projects are put forward. The purpose of this article is to study the innovative development of Hainan's regional cultural tourism projects. This article designs a questionnaire based on literature research and interview research. The questionnaire is divided into four parts: a survey of the recognition of Hainan's regional cultural tourism projects, a survey of the satisfaction of Hainan's regional cultural tourism projects, a survey of consumers' purchase behavior intentions of Hainan's regional cultural tourism products, and basic personal data of consumers. Research shows that in the Hainan regional non-material genetic cultural tourism development projects, the traditional skills, traditional music, and traditional dance are more popular among tourists. Among them, traditional skills account for the highest proportion, accounting for 72.5%; the building blocks are relatively low at 25.8%.