Abstract
This research paper explores innovative cybersecurity strategies for business intelligence (BI), emphasizing their role in transforming data protection and driving competitive superiority. It examines advanced encryption techniques, AI and machine learning, and blockchain technology, highlighting how these strategies enhance data security, operational efficiency, and cost savings. The paper also discusses emerging trends in BI cybersecurity, including AI-driven threat detection, zero-trust architecture, and blockchain advancements, and identifies areas for further research. The findings underscore the importance of robust cybersecurity measures in maintaining a competitive edge and ensuring the integrity and security of BI systems. Keywords: Business Intelligence, Cybersecurity, Data Protection, Artificial Intelligence, Blockchain Technology.
Published Version
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