Innovative Banking: A Requirement of Modern Indian Public Sector Banks

Abstract

Abstract- In 21st century’s global competitive scenario, many public and private sector banks across India have been compelled to reframe their banking strategy due to market forces such as the national recession, changing customer needs, and intense competition. In the banking industry, restructuring business strategy often demands significant structural changes in the service operations. Hence, innovative strategy like Business Process Reengineering (BPL) acts as a fundamental change process to competitive advantage and growth sustainability in banking sector. This work directed on the impact of BPR strategy in banking operations. The study highlights on the following aspects of BPR such as: (a) Customer Satisfaction after BPR used (b)How BPR created the USP (Unique Selling Point) in Banking Sector,(c)Problem facing during the implementation of BPR in banking industry. Furthermore, the research looked into radical changes such as: faster service delivery, shorter transaction period, lower transaction costs, and so on. The study may be utilised by professionals and scholars to gain a better grasp of the features of BPR, which can assist to contribute to the establishment of successful services in the banking industry in India through BPR practices.