Abstract
Modern approaches to the promotion of hotel services are considered. The article describes the complex of marketing communications using digital technologies and digital tools for promoting hotel services. The features of the use of digital marketing tools for hotel enterprises are analyzed. A number of trends in the development of the tourism and hospitality market in the post-pandemic period are investigated and their influence on the choice of channels for promoting hotel services, on the formation of new methods and means of promotion in the hotel business is shown.
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