Innovative approaches to the development of Podillia pottery centers

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The research revealed innovative approaches to the development of Podillia pottery centers. Podillia is considered as a historical and ethnographic region, which is considered one of the most developed centers of pottery production in Ukraine. It is characterized that, over the centuries, a characteristic plasticity of products, a high culture of composition, local systems of ornamental motifs and their semantics, coloristic solutions, which are ensured by the use of local colored clays, have been formed in Podillia. A set of measures and tools for the promotion of ceramics Podillia, which allow the community to effectively distribute information about itself, its activities and needs at different levels of perception and among consumers of this information, is considered. A number of projects aimed at the integration of Ukraine into the European space have been characterized, in particular, the project "Revival of the traditions of Bar ceramics V.2.0", the virtual 3D museum of Bar ceramics, the ceramic workshop "Yivga", "Lytinska ceramics", "KeramMisto", the space "Ethno Chary". The work of Podillia potters - Mykhailo Didenko, Yulia Gushul, Viktoria Nikolayeva, Serhiy and Svitlana Pogontsiv and others - is characterized. It has been proven that none of the regions of Ukraine is characterized by such a wealth of varieties of ceramics as Podillia, which is determined by natural-geographical, economic and cultural-historical factors, in particular, the region has huge deposits of various pottery clays. It has been proven that modern potters of Podillia, reviving the folk traditions of their region, are working to preserve Ukrainian spirituality and identity in the conditions of martial law in order to preserve the cultural heritage of Ukraine in the world cultural space. Initiatives in the field of creativity and culture can contribute to the development of local communities and improve the quality of life. Art and culture can bring people together, create a positive atmosphere and promote social integration.