Abstract
The article considers a new aesthetic situation that has arisen as a result of the emergence of new musical and technical professions − sound engineer, sound and video technician, new musical sign reality that can record borderline sound phenomena, as well as art commercialization, art merger with the field of financial markets and show business. The new aesthetic situation forms a new level of thinking, respectively. To develop musical thinking and interest of young people in musical art, appropriate innovative approaches are necessary taking into account modern technologies. They include: introducing musical art to young people through innovative technologies as additional to traditional music training; supporting interest in the musical avant-garde − borderline sound phenomena, sound sculptures, installations, etc., the relevance of which continues to dominate in art; developing new forms of concert venues for transmitting art that meets the requirements of the new aesthetic situation.
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