Teaching and training in direct marketing

Abstract

Journal of Direct MarketingVolume 1, Issue 2 p. 54-58 Article Teaching and training in direct marketing Juliet Williams, Juliet Williams Juliet Williams, Managing Director of Christian Brann Limited, is widely recognized for her innovations in career management and training for the direct marketing field. She combines her earlier experience as a teacher and editor, and her current role as a leading businesswoman, with a generous interest in young people. She attended Cambridge University and subsequently travelled worldwide for The Geographical Magazine, specializing in areas of environmental disaster and economic development. She set up a system of book societies with overseas agencies, and later became chief executive of the Marshall Cavendish Mail Order firm. Juliet Williams is a frequent speaker at direct marketing events, as well as writing for publications in the profession.Search for more papers by this author Juliet Williams, Juliet Williams Juliet Williams, Managing Director of Christian Brann Limited, is widely recognized for her innovations in career management and training for the direct marketing field. She combines her earlier experience as a teacher and editor, and her current role as a leading businesswoman, with a generous interest in young people. She attended Cambridge University and subsequently travelled worldwide for The Geographical Magazine, specializing in areas of environmental disaster and economic development. She set up a system of book societies with overseas agencies, and later became chief executive of the Marshall Cavendish Mail Order firm. Juliet Williams is a frequent speaker at direct marketing events, as well as writing for publications in the profession.Search for more papers by this author First published: Spring 1987 https://doi.org/10.1002/dir.4000010209Citations: 2 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Citing Literature Volume1, Issue2Spring 1987Pages 54-58 RelatedInformation