Innovative Application of Traditional Patterns in Product Packaging Design

Abstract

The packaging of goods is aimed at promoting sales, and modern packaging design has gradually transitioned from a focus on practical functionalism to meeting the emotional needs of customers. This means that while ensuring basic functions such as product protection and information display, it is also necessary to further deepen the cultural value of the product. Introducing traditional patterns into product packaging presents a brand new visual expression and ethnic emotional resonance, thereby forming an emotional and cultural sense of identity in the minds of consumers and promoting product sales.