Abstract
Blockchain technology was originally used in the financial industry, and was applied to Bitcoin as the underlying technology and infrastructure. At present, the value of application has expanded from the financial industry to other industries such as transportation, medical care, and media. Then the article focuses on the possibility of transfer of new value and social collaboration of blockchain, the application and practice in the field of cultural media, and the problems faced by the development of "blockchain + cultural media", together with discussing the innovative application of blockchain in the media industry.
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