Abstract
Innovation is indisputably one of the most important strategic and operational levers available to managers for creating competitive advantage. Recent studies suggest that there remains a serious disconnect between what firms are hoping for, and what they, in fact, are reaping from their investments in innovation. Conventional approaches to performance measurement have as yet had little impact in the area of innovation management. The purpose of the research reported in this paper has been to address some of the more pertinent of the many questions raised by innovation practitioners and managers today concerning the measurement of innovation performance.
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