Innovation of Family Business Management Mode under the Environment of Big Data and Artificial Intelligence

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In today’s era, the emergence and application of artificial intelligence and big data have become the main means for enterprises to improve economic benefits. It can be said that the application of artificial intelligence and big data in family business management is an information and digital enterprise revolution. Of course, in such an era of rapid development of new technology, the management model of family business has also been some unprecedented impact and impact. The traditional family business management mode cannot meet the needs of the further development of the enterprise at all. In order to promote the development of the family business, it is necessary to use the innovative thinking of artificial intelligence and big data to improve related work. The purpose of this paper is to take the management mode of family business as the research object, analyze and study how the management mode of family business can be innovated to meet the needs of social development under the background of artificial intelligence and big data. This paper will use case analysis, comparative analysis, etc., specifically analyze the family business in the management mode of the shortcomings and problems, so as to find a new approach to these problems. The research results show that family business management model does have its advantages and characteristics, but it is undeniable that in the context of big data and artificial intelligence, the shortcomings of the traditional management model are constantly exposed. How to innovate the traditional management model is the key to the sustainable development of family business.