Innovation Management: Part 2 A Breakthrough Approach to Organizational Excellence: Profiles of Successful Innovators

Abstract

In part one of this article on innovation management we address the theory and practices related to managing innovation within an organization. Probably the best way to demonstrate the effectiveness and application of innovation management is through the use of real case studies. Theoretical concepts often create new thought patterns that sometimes work and more often result in failure. It's only when we apply these concepts to real applications that the proof of the pudding is realized. In part two of this article we will provide a series of case studies that document real applications and results of applying innovation management within organizations. It is our belief that through the review of the surreal life experiences you'll gain a deep insight into the practical application of innovation management and be more able to provide examples of innovation. The following organizations are used as examples to demonstrate innovation principles: Tyson Food, Hughes Aircraft, DirecTV, Thomas Edison GE, Bristol-Myers Squibb, BMW, KB home builders, GE, Callaway Golf, Phillips Electronics, Eureka Ranches, Motel 6, Southwest Airlines, Men's Wearhouse, Virgin Atlantic, Home Depot, Amway, Mary Kay, Tupperware Avon, Dell, J.D. Power & Associates, among others.