Abstract

Sustainable development as known to be an approach to economic planning that seeks to promote economic growth while maintaining the quality of the environment for future generations.
 Sustainable socio-economic development of society implies the acceleration and expansion of entrepreneurial activity of its members. Academic or university entrepreneurship is the accelerator of scientific and technological progress and innovative development of the knowledge society.
 Authors propose to introduce a new scientific direction in the sphere of higher education with a new scientific term – "Innovatics of higher education" / "higher education innovatics".
 The theoretical foundations and practical provisions of the new scientific direction in the sphere of higher education – the innovatics in higher education includes a complex of innovative changes in such inherent in higher education types of activities as: teaching, training, study; scientific and R&D activities, new technic and technologies development, construction and design creativity; cultural and moral development, upbringing of human values; education of honesty and justice, patriotism and peacefulness; instilling love and tolerance for one's neighbor, mercy and charity, compassion; engineering, technical, informational activities; financial and economic support of the educational process and R&D, operating and business expenses, development and expansion of activities; inventive and patent-licensing activities, technology transfer; academic or university entrepreneurship; sports, recreational, festive and extracurricular activities; and other types of activities of universities, colleges and other institutions related / involved / associated with higher education.
 Thus, innovatics in higher education (as the complex of innovations in the whale sphere of higher education) includes innovative changes in almost all areas of higher education to enhance and/or improve the quality training of professionally prepared and responsible citizens of the modern community and for development of university R&D. These can be useful for reforming the national higher education system of Ukraine and for the development of a new scientific direction in the field of higher education.
 The unique essence (characteristic) of higher education is that it is: 1) an educational process - providing by higher education institutions or scientific institutions to citizens of their and other countries and the new knowledge (transfer of knowledge) and nurturing in them the qualities necessary for society; 2) the process of searching for new knowledge (scientific activity), applied use of knowledge and technology transfer (scientific and technical activity); 3) the sphere of human activity; 4) the branch of national economy; 5) an open educational, scientific and cultural system that has its structure, purpose, characteristics and principles of functioning and which exists and develops under the influence of the external environment (society); 6) subsystem (component) of the general system of humanitarian policy and non-material activity of society; 7) the engine of innovative socio-economic development of society.
 Many years of experience of economically developed countries of the world testify to the decisive complex socio-economic role of higher education and science in the process of extended reproduction, including - reproduction of industrial relations between people in this field, its specific patterns, as well as a direct impact on the economic growth of society.

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