Abstract
Socially expected innovations are innovations considering sustainable development. The subject of the paper focuses on the business model of a start-up providing energy saving services to local government units using smart technologies of Industry 4.0 in the aspect of low touch economy. A methodical critical literature review including quantitative and qualitative assessment, stakeholder analysis and business modeling techniques using Business Model Canvas and Triple Layer Business Model Canvas (TLBMC) was conducted. In addition, an in-depth analysis of a start-up case study was conducted. The research questions are related to the interpretation of the organization’s business data and methods of interpreting Sustainability 3.0 business solutions. The research questions were directed to the challenges regarding the creation of the organization’s sustainable business model architecture and the Business Sustainability 3.0 sustainable business imaging concept. The research objective is to design a sustainable business model of a start-up providing energy-efficient services to local government units, whose value proposition refers to an extended sustainable value that meets the economic, social and environmental needs of society. The integration of sustainability in the sustainable business model of the start-up allowed to achieve the research objective of designing a sustainable value proposition that meets the economic, social and environmental needs of society.
Highlights
Start-ups are business ventures with an innovative idea carried out under conditions of high uncertainty in the formula of the so-called fast revenue growth path
The first question relates to the creation of architecture for a sustainable business model for the organization and is formulated as follows: (RQ1) How can innovation be presented, from architectural perspective, in a start-up business model in providing energy-efficient investment services for sustainable development?
The identified methodological gap in terms of linking sustainable value with innovation, considering the relationship between actors from different sectors of the economy, became a contribution to the conception of a new, extended scientific-research and practical achievement, which is presented in this work—contextual, start-up business model
Summary
Start-ups are business ventures with an innovative idea carried out under conditions of high uncertainty in the formula of the so-called fast revenue growth path. The issue of sustainable innovation with the use of energy-efficient technical solutions presented in this article fits into the three areas of the EU 2020 strategy, strategies and plans to achieve environmental objectives and sustainable development Within a broad context of the presented research issues and their validity, the authors defined the boundaries of the research area for sustainable investment projects related to the implementation of the lighting system by the business sector and increasing energy efficiency of the local administration sector. The research area will be specified, to include the following elements (Figure 1): Groups of entities—stakeholders from various sectors of the economy, (1) start-ups that provide a service of the implementation of an energy-efficient investment project.
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