Abstract
Purpose Bian embroidery is a cultural heritage at the national level in China. Evaluating its cultural value is an important step in determining the heritage value of Bian embroidery. Design/methodology/approach This paper elaborates on the connotation of the cultural value of Bian embroidery and tries to evaluate specifically the cultural value of the Bian embroidery heritage on the basis of a questionnaire survey. Findings The innovation is the construction of a complete evaluation system of cultural value that combines fuzzy comprehensive valuation with a content analysis method from which the cultural value of Bian embroidery heritage can be derived. Research limitations/implications The concept of evaluating cultural value put forward in this paper could be further used to evaluate other cultural heritage artifacts.
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