Innovation Applying for Improving the Community Quality of Life-based the New Theory of Khok Nong Na Model in Udon Thani Province, Thailand

Abstract

The situation facing countries around the world is recognized as having a profound impact on the well-being of the population. Thailand's agricultural problem is a problem that causes farmers to lack a place to eat, struggle to work in large quantities, be in debt, can't rely on themselves to do less, because of monocropping, no innovation application, no productivity. Enough to improve the quality of life. For this reason, the genius of His Majesty King Bhumibol Adulyadej gave a new theory on small-scale management, emphasizing sustainable self-sufficiency through proper farm management. To be able to support themselves, earn income, and food for consumption is a sustainable farming practice. So, this research is objective; (1) To study the application of innovation to improve the quality of life in the community according to The new theory of the Khok Nong Na model. (2) To study the factors influencing the application of innovation to improve the quality of life in the community according to the new theory of the Khok Nong Na model. (3) To study the development guidelines for the application of innovation to improve the quality of life in the community according to the new theory of the Khok Nong Na model. This research was held in Udon Thani Province. The sample group answered the questionnaire 400 people and interviewed 10 people. Quantitative data using descriptive statistics and multiple regression analysis data from in-depth interviews using content analysis methods.