Abstract
In 2017, General Secretary Xi Jinping sent a reply to college students who participated in the third China “Internet plus” 
 College Students’ Innovation and entrepreneurship Competition “Youth Red Dream Building Journey”. He put forward ardent 
 expectations for the young generation of the motherland, hoping that the young generation can take root in China to understand the 
 national conditions and people’s conditions, and grow their wisdom and ability in innovation and entrepreneurship. The Ministry of 
 Education, in the Action Plan for Improving the Quality and Quality of Vocational Education (2020-2023), emphasizes the supply 
 of vocational education in areas in urgent need of talents, such as agriculture and rural areas. From 2017 to 2021, the E-commerce 
 major of Zibo Vocational College will conduct innovation and entrepreneurship education for college students, and encourage and 
 support college students to return home and start businesses. Through the data analysis of five years’ returnee entrepreneurship of 
 college students, the implementation path and actual combat research of returnee entrepreneurship are studied. The results show 
 that the quality of innovation and entrepreneurship education in school has a direct impact on the effect of entrepreneurship after 
 graduation. In the initial stage of entrepreneurship after graduation, schools and society need to provide entrepreneurship support 
 and education.
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