Abstract
In this article, we take a look at the relevance of financial literacy and briefly discuss what is meant by it, drawing on the Organisation for Economic Co-operation and Development (OECD). We also highlight the OECD's campaign in which it advocates the worldwide introduction of a national strategy for financial education. The focus of our study lies on the approach used by the Oesterreichische Nationalbank (OeNB) to improve people's financial knowledge. To this end, the OeNB relies on a variety of methods and measures tailored to the needs of different target audiences.
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