INITIATIVE IS THE BASIS FOR BUSINESS SUCCESS IN THE KNOWLEDGE ECONOMY

Abstract

The paper analyzes the challenges of the knowledge economy to management: globalization, internationalization, informational and intellectualize of labor, integration, migration, ecological. The formation of values is related to human emotions, not rational ideas, that is, they are formed with motivational subsystems (material motivation, immaterial motivation, control of key indicators or concentration on achieving goals). The interpretation of the concept of value management as an alignment of the development priorities of society as a whole with business priorities (customers, owners, managers and staff) has been deepened. Value management allows you to effectively distribute the efforts of the company and minimize conflicts of priorities at the level of contradictions. Priorities form the criteria basis for managerial decision-making by managers at all levels of the enterprise hierarchy. The features of value management are structured: continuous change management (technology, management, values, needs, culture, structure, efficiency, image, social responsibility, environmental management); initiating business changes through product renewal (for international competition and creating sustainable competitive advantages). The features of value management in order to increase the competitiveness of business have been studied: the study of social needs; effective partnership agreements in the market; use of opportunities of information technologies; training of top managers in the concept of value management; development of corporate culture; team leadership; change management; professional support of structural changes. The components of management for the formation of conditions for promoting the manifestation of initiative by specialists at all stages of value management are identified: selection of personnel (making team decisions); training (maximum program vitalization); adaptation (staff rotation); motivation (involvement in the implementation of social tasks); control (systematization and individualization of results); advanced training (coordination of values). The use of value management in practical management will allow: to ensure the competitiveness of the business; increase the productivity of specialists who perform intellectual tasks; optimize the use of resources; constantly innovate; improve staff motivation; effectively implement social responsibility activities of business. The issues of further research are indicated: the study of risk management mechanisms for business in the event of dismissal of personnel.