Informational influence: concept and evolution in modern scientific idea

Abstract

postgraduate student, Department of Information, Library and Archival Affairs, Kharkiv State Academy of Culture, Kharkiv, Ukraine
 INFORMATIONAL INFLUENCE: CONCEPT AND EVOLUTION IN MODERN SCIENTIFIC IDEA
 The purpose of this paper is to provide an analysis of the concept of “informational impact”, its evolution in scientific idea, as well as methodological aspects of the development of information technology in the context of their connection with the phenomenon of the information impact.
 The methodology. The work studies this issue by examining the basic methods and principles of information studies.
 The results. The concept of “informational influence” can be represented as a form of influencing the consciousness of the individual, carried out using the media resource in order to change the formed assessments, opinions, beliefs, values ​​for further transformation of its behavioral response to events. Not enough attention is paid to the informational influence as a phenomenon in the works of the scientists, because it is considered as an integral part of other definitions, and not as a separate phenomenon. It is important to note that the concept of “informational impact” as a phenomenon is almost not considered in scientific works. Most often, informational influence was an integral part of other definitions, rather than a separate process. Thus, this problem has not been considered comprehensively, and it needs additional attention of the scientific community.
 Informational influence, as well as the use of media resources in modern conditions are becoming an integral part of socio-political conflicts. The media and the phenomenon of informational influence itself is a tool for both the emergence and resolution of conflict situations. The conclusion about global informatization and formation of high-tech information infrastructure, and also about importance of consideration of information influence as one of tools of manipulative technologies is made.
 The scientific novelty. The author’s definition of the concept of “informational influence” is formulated, as well as its place as a tool of manipulative possibilities are analyzed, and also the questions of manipulative possibilities of mass media and communication are considered.
 The practical significance lies in the analysis of scientific and theoretical views of this matter. The phenomenon of informational influence in the context of information warfare and manipulations is considered.