Abstract
This paper aims to discuss the adoption of information technology by retailers in Jordan and the impact on retail space, particularly in major urban areas of Jordan. Retailers such as Walmart, Amazon, and Metro are using advanced technologies to continue attracting and expanding consumers with the advent of internet of things (IoT), radio frequency identification (RFID) and point of sales (POS) hardware and software and retail. The study relied on the explanatory approach to achieve these objectives. The study sample consisted of 134 stores that were chosen randomly and 480 customers of these stores, which were also chosen randomly. A questionnaire was designed based on previous studies and distributed among the respondents. The statistical analysis program (SPSS) was used to analyze the data obtained from the sample and test the hypotheses. The study results showed that information technologies influence customer perceptions. However, RFID appears to have no impact on employee perception. Retailers’ attitudes and adoption of information technologies in the Jordanian retail sector are heavily influenced by external factors. RFID usage does not play a significant role in determining the retailers’ attitude towards adopting IT practices. The reason for such an outcome may be that sometimes the devices fail to read the various codes, and thus, it makes it difficult for the retailer to scan the products. AcknowledgmentThis paper is supported with a generous fund of the faculty of scientific research and graduate studies, Al-Hussein Bin Talal University. Fund decision number – 47/2021.
Highlights
This study has been performed to examine the marketing advantages of information technologies among Jordanian retail firms, identify problems and challenges encountered by retailers when introducing internet of things (IoT) solutions, and assess the customer loyalty of the customers using IoT in the retail industry
Second hypothesis tests the impact of subjective norms on retailer behavior (β = 0.349, p = 0.002). β value = 0.349 indicates that subjective norms affect the dependent variable of retailer perception by 34.9%
This study aimed to identify the factors that affect the ability of Jordanian retailers to use information technology in the retail sector in Jordan
Summary
According to Alomari et al (2020), retail is the last IT makes it possible for the supermarket chain to stage of any enterprise, which is very important use a standard strategy when handling. Their aim in the world economy and plays a significant role. Online Consumers wanted expensive products, but they shopping is getting more and more critical in the needed them to be highly affordable These modworld when it comes to engaging designers and els would demonstrate the best style, size, and manufacturers with respect to the goods they sell.
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