Abstract
Sustainable development is a widely debated issue around the world and there has been increasing pressure on firms to adopt practices that are more environment-friendly. Among the most crucial practices are Green Information Technology (IT) practices, as most firms use some form of IT to perform their daily transactions. This paper examines the factors that affect the adoption intensity of Green IT practices and their subsequent influence on the firm’s performance in the context of a developing country, Iran. The data were collected using survey questionnaires administered online to 277 managers who handled IT adoption in companies listed on the Tehran Stock Exchange. Results obtained using structural equation modeling (SEM) reveal a positive relationship of Green IT practices with institutional pressure, Consideration for Future Consequences (CFC) and openness. We also found a positive relationship between Green IT practices and organizational performance. A discussion of these findings, future research directions and limitation of this study are presented.
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