Abstract
Organization of paper: • Introduction • Theoretical Framework • Summary and Conclusion Introduction: • Scope of usage of Information Technology Enabled Services (I.T.E.S) in promoting Services Marketing • Conceptual framework of Services Marketing • Importance of usage of IT in trading – e-trade, e-commerce, Net Banking Objectives of the paper: • To explore the services of I.T.E.S in Services • To measure the scope for application of I.T.E.S in promoting Services Marketing • To evaluate the Elements of Promotion of Services Marketing Scope of the paper: The scope extends with a possibility to have I.T.E.S as promotional activities in marketing of services to the end users. Conclusion: • I.T.E.S will influence the quality of Services Marketing • I.T.E.S is useful as Promotional activity to promote services Marketing • I.T.E.S will enhance the quality of Services Marketing
Highlights
The booming Information Technology Enabled Services – Services Marketing (ITES – SM) has become an emblem of success, a liberalization agenda in India and an ongoing process of Globalization
The service sector has emerged as the fastest sector of the economy throughout the developed world
A further development is the internationalization of services
Summary
The booming Information Technology Enabled Services – Services Marketing (ITES – SM) has become an emblem of success, a liberalization agenda in India and an ongoing process of Globalization. The ITES – SM has contributed substantially to the rapid economic growth and cultural transformations that have taken place. The study has generated a significant data on a wide range of topics, which include work culture and management practices in ITES – SM providing companies [1]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
