INFORMATION TECHNOLOGIES IN THE FUNCTION OF STRATEGIC MANAGEMENT

Abstract

Management, technology, information flow and organization are the basic direction in the development of modern economic organizations and society as a whole. Information technology is structured by several components, people, hardware-computers, software packages, databases and procedures, which collects, processes, archives and delivers information to users, decision manageers. Strategic management is a process that identifies the current and future state of a company and creates a way to overcome them (in a positive way) with available resources and external restrictions. The survival and development of a company is directly related to changes in the environment in the broadest sense of the word, but is also caused by this environment. The results are a proof of the level of organization in the functioning of all business activities, and hence the management, which takes place in the company in order to achieve a common goal. In our conditions, bad results are also the result of management that has not come up with the demands of time. Present changes today provide organizations the opportunity to build more efficient management in companies, which will be based on the rational use of all available resources, human, material and IT. Undoubtedly, the survival of a company increasingly depends on the ability of management to understand and manage change, as most authors emphasize that management is the cornerstone of organizational efficiency. The management structure (top management) must have an active attitude towards all the changes, especially in the process of transition, because the company is in constant motion and nothing should be considered static. The IT function is to ensure the collection, processing, archiving and delivery of timely information to management for making quality decisions in solving business problems. Strategic management basically has the development of management "tools" for top-management companies. It can be said that today's science and domains of its interdisciplinarity have given their contribution to the development and application of quantitative analysis in the decision-making process. The aim of the paper is to indicates to top managers the key business efficiency factors such as IT and strategic management, to provide them a conceptual framework in the formulation and implementation of effective business strategies in their organizations.