Information Support of Russian Media for the Tourist Destination of Crimea

Aleksander Panasiuk,Halyna Zubrytska

doi:10.3390/su13063228

Abstract

Crimea is a very attractive tourist destination with a high rank of tourist values, being natural and cultural heritage, with high recognition on the international tourist market. Since 2014, the tourism economy has been in a protracted crisis, caused by both internal and external reasons. The annexation of Crimea by the Russian Federation in March 2014 significantly exacerbated the problems of the functioning of the tourism economy, preventing its sustainable development. The Russian authorities are taking political as well as socioeconomic measures to rebuild the tourism economy of Crimea, by taking steps to increase tourist traffic in Crimea, especially within the country, i.e., from other regions of Russia. One of the directions of actions to overcome the crisis is information support by the Russian media, the analysis of which is presented in this article. The aim of the study is therefore an attempt to evaluate the effectiveness of information support by the Russian media for the tourist destination of Crimea in 2014–2019. Media activities are part of the Russian government’s tourism policy in this area. The article deals with the following theoretical issues: tourism policy, sustainable tourism development, heritage as the subject of tourism policy impact, information management, crisis management, the role of information in crisis management. The empirical part presents: the genesis and development of the crisis in the tourist destination of Crimea, the activity of the Russian authorities in terms of impact on the crisis, an analysis of the use of information by the Russian media in overcoming the crisis in the Crimean tourism economy.

Highlights

The set of actions undertaken by public authorities in order to influence the economic order and the goals related to it is defined as a socioeconomic policy that can be conducted comprehensively or sectorally
Tourism policy should be treated as a process of tourism economy management, which is a state activity, which consists in defining economic and social goals regarding tourism, through the selection of appropriate instruments necessary for their implementation, leading to an impact on the functioning of the tourism market [6]
When undertaking research on the state of functioning of the tourism economy in the period 2014–2019 selected for the analysis, it turned out that the statistical material presented by the governmental institutions of Russia, i.e., the Ministry of Health Resorts and Tourism of the Republic of Crimea (MRT) ad State Statistical

Summary

Introduction

The functioning of the modern economy is based on the economic order, resulting from the adaptation of institutions, mechanisms and behaviors of economic entities to changing economic factors and external circumstances to the existing economic system This order is a consequence of the regulatory actions of the state, consisting in preventing negative phenomena on the market [16]. Tourism policy should be treated as a process of tourism economy management, which is a state activity, which consists in defining economic and social goals regarding tourism, through the selection of appropriate instruments necessary for their implementation, leading to an impact on the functioning of the tourism market [6]. Information management controls the course of information processes in order to optimize them [36], it is a field of an organization’s activity aimed at providing information to users with specific needs [37]

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Discussion

Conclusion