INFORMATION SECURITY IS A FACTOR INCREASING THE EFFICIENCY OF THE SEED INDUSTRY

Abstract

Increasing the efficiency of seed production in the country is of strategic and food importance. It takes into account the components and tools of marketing that will primarily increase the potential of agricultural production and determine its competitive advantages. The article examines the important issue of the application of information support mechanisms in the field of seed production in order to satisfy the needs of the domestic agro-producer in high-quality seed material and increase its competitiveness and volume of sales on the international market. It was determined that filling the market with the seeds of cultivated plants of domestic selection is the improvement of scientific and advisory support of agricultural formations and the rural population. It has been confirmed that domestic agricultural science, implemented on the basis of innovation, needs a systematic approach to the practical implementation of the transfer of intellectual innovative technologies, and scientifically based information and marketing support. The rise of information technologies in the field of agribusiness and seed production can be carried out by automating business processes related to the production of seeds of primary links and higher reproductions and the organization of the sales market, the formation of orders for production and financial and economic support.