INFORMATION PROCESSES IN MODERN ENTERPRISE MANAGEMENT IN THE SYSTEM OF VIRTUAL ECONOMY

Abstract

The developed methodological recommendations regarding the formation of a range of scenarios for the development of industrial enterprise activity, taking into account the indicators of enterprise management information processes based on the construction of management scenarios allow to explore the activity of the enterprise comprehensively. The proposed and implemented recommendations during the evaluation of information management processes of the enterprise, combine the scenario approach and the method of correlation-regression analysis, as well as they allow to determine the impact of integrated indicators of labor, manufacturing and financial sphere on the indicator of ensuring the management effectiveness regarding information processes using different scenarios: pessimistic, neutral, optimistic. An important step in the evaluation process of the enterprise’s activity is to determine the dominant in different development scenarios factors which influence the effectiveness of the information process of industrial enterprise management. Thus, during the pessimistic and neutral scenario, enterprise development is possible by increasing the usage efficiency of production means, such as labor and production funds. During the transformation, process from a pessimistic to a neutral scenario, the role of material incentives increases, in particular, the size of wages. In terms of the optimistic development scenario of enterprise, the priority of the solvency factor is increasing. Identified dominant factors make it possible to influence the state of the enterprise and reduce its sensitivity to changes. The developed methodical approach to the evaluation of the enterprise’s information management process effectiveness is aimed at determining the critical levels of indicators, compliance with these indicators will improve the efficiency of the information management process of an industrial enterprise in case of gradual implementation of its stages. Implementation of the proposed methodological approach based on determination of indicators` limiting values allows to make the transition of the enterprise from a pessimistic development scenario to a neutral one, as well as from a neutral one to an optimistic, which in turn provides an opportunity to determine the target development parameters of the enterprise depending on the current state of its activity.