Abstract
The priority of modern business systems of municipal waste management is recycling of waste materials while the imperative of their mission is determined by the degree of digital transformation which enables their reproduction, distribution, usage, and storage of information in digital form, as well as new ways of digital communication with the general public. In this paper the focus is on examining the information practices and digital perspectives of municipal waste recycling service providers in Europe. The goal of this paper was to detect information concepts relevant for establishing the degree of their digital maturity. Five data classes were created for the purpose of content analysis method to conduct research on practices on digital communication channels in seven countries to evaluate their availability and accuracy. The designed information model defines a unique conceptual framework of the digital communication information set of the municipal waste recycling service providers.
Highlights
Digital media and technologies play a key role in shaping society’s perception of waste management. [1] They have the ability to influence public opinion and change public awareness, making it a powerful tool which can persuade the public to take action. [2] In this paper, by applying the research method of content analysis, it is considered and determined how utility companies communicate the waste recycling message to the public
On the example of business entities from Belgium, it is interesting to see the increase in available data on LinkedIn, especially in the case of Input material and its Amount and Manufacturing check and results of the Amount of output product
It is tentatively possible to assume that the use of digital communication channels can influence the environmental awareness of all stakeholders in the process of its material recovery, because digital communication channels allow rapid exchange of information on innovative communication approaches and technological solutions
Summary
Digital media and technologies play a key role in shaping society’s perception of waste management. [1] They have the ability to influence public opinion and change public awareness, making it a powerful tool which can persuade the public to take action. [2] In this paper, by applying the research method of content analysis, it is considered and determined how utility companies communicate the waste recycling message to the public. [3, 4] The priority in modern waste management systems is the recycling of waste materials. Waste is considered to be any object and substance whose collection, transport or treatment is necessary for the purpose of protecting the public interest. Municipal waste is just one of the types of waste that requires enormous efforts in researching technologies (material, energy, chemical recycling), access and information, in order to drastically reduce the share of its production. Much can be done by an individual, so through informing it is possible to acquire new knowledge and aid technology in reducing waste production. Materials recovery (recycling) is just one of the ways in which a new purpose is given to municipal waste either through the production of new products, compost, or biofuels
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