Information Needs on TikTok: Between Followers and Viewers

Abstract

The development of communication technology is growing rapidly along with the breadth of information and knowledge needs of the global community. The presence of the internet has brought big changes to society from various aspects of life, one of the concrete proofs is the birth of social media. Many mass media companies use social media as a medium for disseminating information. TikTok is one of the social media used to practice online journalism. One media company that uses the Tik Tok application as a platform to convey news is Kompas with the username @kompastvnews. Kompas has a special division in charge of online media, namely the digital division. This study uses message packaging theory to see how @kompastvnews actively packages information to be conveyed to the audience and wants to see the factors of the unbalanced number of viewers, likes, comments, and shares on videos uploaded on TikTok @kompastvnews. This research is qualitative with descriptive method. The results of the study show that Kompas actively takes the essence of the news that is distributed, prioritizes trending topics, can move the emotions of the audience so that the audience can get as much information as possible in the shortest possible time.