Information Man as a Product of Media Communication Fluctuations

Abstract

The article discusses from the standpoint of the anthropological method the problematic aspects of the formation of a person’s personality within the political, economic, socio-cultural trends of the formation and development of the human community along the upward and downward vectors of socialization. The important role in this multidimensional process of media communication (print, electronic, network) fluctuations in the direction of personal spiritual and practical «order» or «chaos» is determined on the basis of the synergetic method. Verbal, visual, digital technologies of the formative impact of the public sphere on the bio-socio-psychogenesis of a person are qualified within the framework of the functional method with the advent of a new personality substructure – infogenesis. Using the method of determination the author reveals the information and communication conditionality of the forms of consciousness and behavior of the individual by the specifics of the vital environment (work, life, leisure) – political-centric, economic-centric, sociocultural-centric. Based on the system method, he proposes a schematic classification of the personality formed by media communication influence along a spiral line of progress: Political Man – Economic Man – Information Man – Sociocultural Man.