Abstract
Catalogue mail order shopping has become a common mode of shopping for many consumers. Despite Federal Trade Commission rules as well as federal statutes designed to protect consumers in mail order transactions, consumers continue to experience problems with shopping by mail. Some problems may stem from limited availability or clarity of information in mail order catalogues. Resolution of problems is also more difficult when complete information is not available.In a survey of 139 catalogues distributed in the United States the authors found that, with the exception of refund policies, the majority contained no (or vague) information on the companies' policies. Additionally, when information was provided it was usually located on the order form rather than in the catalogue itself. Recommendations for improved information disclosure in mail order catalogues are discussed in the final section of this paper.
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