Information and advertisement function of toponyms in pharmaceuticals advertising texts

Abstract

Advertising texts provide rich material for the study of the proper names. The article deals with the functioning of toponyms in pharmaceuticals advertising texts. The purpose of the article is the analysis of the toponymy in advertising texts through the prism of their functions. Achieving the goal involves the solving of the following tasks: 1) determining the functions of toponyms in the advertising texts of pharmaceuticals; 2) analysis of the features of the information and advertising function in the material under research. The object of the study is the onimic space of pharmaceuticals advertising texts. The subject of research is the toponyms in pharmaceuticals advertising texts. The descriptive method and the method of analysis are used in the work. The role of toponyms in advertising texts of pharmaceuticals is considered. It is proved that toponyms are an important informational source, which contributes to the disclosure of the idea of advertising text. It is rather nominally created toponyms classification in pharmaceuticals advertising texts, according to which the following toponyms groups are presented:: 1) horonyms; 2) oikonims; 3) urbanonims; 4) the oronims; 5) hydronyms. The nominative, informational and advertising, suggestive functions of toponyms in the investigated material are also highlighted. Summing up, we can emphasize that in advertising texts of pharmaceuticals a significant role is played by toponyms that transmit important information to the audience, and serve as unique markers for the recipient. The practical value of the work is considered in new ways of toponym problem studies. As a result of the investigation, the peculiarities of toponyms functioning in pharmaceuticals advertising texts in Ukrainian language were studied. However, it should be noted that it is worthy to consider the other extra-linguistic functions of toponyms.