Abstract
Infographics can be seen as a form of communication that mixes the verbal and the visual matrices in the same context. This article reflects on how infographics behave in scientific texts: a way to think about the world through the surface where verbal and visual matrices coexist, unlike products that are typical of line culture. In this case study, the image will no longer be relegated to be a mere illustration of the text. Newspapers are increasingly using infographics as a way to visually broaden scientific knowledge that in some cases the reader needs to refer to the verbal text to understand. As an empiric object for the discussion, two scientific texts from the section Health and Well-being (published on Folha.com, the website of a newspaper with a wide distribution in Brazil) were analyzed. The purpose of the investigation is also to discuss how infographics have an autonomous existence in scientific texts, apparently having a complete and independent meaning. Folha.com’s infographics were seen to display information which is thorough and sufficient for the comprehension of the scientific findings. Now, infographics in newspapers are essential for the reading comprehension of scientific texts and that readers consider them before reading the words.
Highlights
Infographics can be thought of as a form of communication that mixes verbal and visual language in the same context
Independent of the different meanings of the term, infographics can be described as a hybrid form of communication since it employs more than one information matrix: the verbal matrix, made up of words and sentences; the visual matrix, made up of images and graphic representations; and in the case of interactive infographics, the sound matrix
The site observed was that of Folha de São Paulo: Folha.com, because it is a reference in the use of infographics in health and science articles
Summary
Infographics can be thought of as a form of communication that mixes verbal and visual language in the same context They may be understood as objects created using computers. The newspaper sections that make scientific discoveries noteworthy stand out in their use of infographics as information tools. This work is justified because it examines the relationship between image and text by bringing into question the idea of the image as an extension of the text and emphasizes the informational content of the image itself Another reason for the study is the fact that it considers that with the advent of the personal computer and computers used in business, the infographic was brought to sight and a new hybrid language of words and images has come to be widely used, especially in the mass media. The science section of the paper acts as a natural type of artistic expression
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