Abstract

The purpose of this work is to study the application of generalized principles of infography in resource efficiency assessment of hotel enterprises. When developing a competitive growth strategy, it is necessary to have a clear understanding of the organization's activities. For this purpose, the use of tools for presenting structured information when making strategic management decisions is an urgent issue. The present study results in the development of an infographic model to compare structured data on the activities of hotel enterprises built using statistics obtained during two-year-long observations.

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