Infographic as a form of communication in public health

Abstract

Abstract Background Infographics are a communication tool used in the digital environment that can present information, data or knowledge in an easy and understandable way to a wider audience. The aim of this study was to analyze if, and in which areas of public health, infographics are used as a form of communication in Croatia in relation to the world. Methods The research analyses available infographics of leading institutions in public health in relation to Croatia and the world. Results Visualization of key information is an accustomed concept in public health with infographics being a recognizable form of communication and an important part of digital health. However, only a small number of infographics in public health in Croatia are used. Infographics published in Croatia were mainly about exercise, cancer, ageing and stress. In the European Union, the topics found were aging, risk assessment, harassment/violence in the workplace and work-related stress. Infographics from the world addressed child labour, youth employment, gender equality, better work, dialogue promotion, migrant workforce, migration, domestic workers and safety at work. Moreover, International Labour Organisation made interactive media containing infographics - infostories - with topics: young workers, gender gap, migrants, non-standard employment, disability inclusion, forced labour and collective bargaining. Conclusions We suggest to include more public health topics and to raise awareness among Croatian public health experts on the importance of infographics as a form of communication. Key messages Visualization of key statistical data in the style of infographics enables public health professionals to educate their employees and the public. Infographics are excellent tools for communicating important topics and are more likely to drive action and change behavior.