Abstract
The popularity of smartphones created a trend of downloading and utilizing mobile applications (apps). They are constantly used and have become one of the main applications in daily life. In both platforms of IOS and Android, free apps have the higher proportion of the software market. To explore the download intention of apps is the focus of industry and academic research. The connections, convenience, consumer experience, and other factors are critical to the users. For the convenience of sampling method, this study sent out Chinese online questionnaires to target smartphones users and their experience using apps. The author collected 76 effective samples and inferred that smartphone users download the apps due to curiosity (curiosity about the novelty of the titles), perceived values (willing to spend time on learning), and self-efficacy (bringing convenience and functional simplicity to life), but not for aesthetic reasons (appreciating the well-designed icons).
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
